MisarMail''s analytics dashboard gives you a complete picture of your email performance. Here''s how to read and act on your data.
Key Metrics
- Emails Sent: Total number of emails dispatched in the selected time range.
- Open Rate: Percentage of recipients who opened at least one email. Industry average is ~21.5%.
- Click Rate: Percentage of recipients who clicked a link. Industry average is ~2.6%.
- Bounce Rate: Percentage of emails that couldn''t be delivered. Keep below 2% to protect your sender reputation.
Time Range
Use the time range selector (7d / 30d / 90d / 12m) to adjust the analytics window. The default is 30 days.
Charts
- Emails Sent Over Time: Daily send volume bar chart — useful for identifying your send cadence.
- Engagement by Day of Week: Which day of the week gets the most opens + clicks — use this to optimize your send schedule.
Top Performing Campaigns
The table shows your 5 best campaigns by open rate in the selected period. Use this to identify which subject lines, content, and send times work best for your audience.
Intelligence Dashboard
Click View Intelligence Dashboard for deeper analysis: cohort retention heatmap, churn risk score, revenue attribution, and engagement benchmarks vs. industry averages.