Email deliverability is the ability of your emails to reach recipients'' inboxes (rather than spam folders). Here are the most impactful steps you can take.
Set up SPF, DKIM, and DMARC records for your sending domain. Go to Settings → Domains for step-by-step DNS instructions. Domain authentication is the single most impactful deliverability improvement you can make.
If you''re starting fresh or increasing volume significantly, use MisarMail''s built-in Warmup tool (Analytics → Warmup) to gradually ramp up sending. Never jump from 0 to 50,000 emails in a day.
Check the Provider Health section in Analytics to see the status and deliverability score for each SMTP pool. Watch your bounce rate (keep below 2%) and complaint rate (keep below 0.1%).
High engagement signals to mailbox providers that your emails are wanted. Send only to engaged subscribers, segment your list to target relevant content, and use compelling subject lines to improve open rates.