Quick Answer
How often you send emails to your subscriber list — a key factor in engagement and unsubscribe rates.
Email frequency is how often you communicate with subscribers. Too infrequent and subscribers forget who you are; too frequent and unsubscribe rates spike. Optimal frequency varies by industry: e-commerce (2-4/week), B2B newsletters (1-2/week), transactional (as-needed), re-engagement (1-3 emails over 2 weeks). Let subscribers choose their frequency preference at signup or in their preferences. MisarMail allows per-subscriber frequency preferences and tracks engagement by send frequency.
The percentage of recipients who opt out of your mailing list after receiving an email.
Email SequenceA series of pre-written emails sent automatically in a defined order, usually over days or weeks.
Email SegmentationDividing your email list into smaller groups based on shared characteristics or behaviors.
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