MisarMailEmail Marketing Glossary
Plain-English definitions for every email marketing term you need to know. From deliverability to drip campaigns — we've got you covered.
Email Deliverability
The percentage of emails that reach the recipient's inbox rather than the spam folder or being bounced.
Bounce Rate
The percentage of emails that couldn't be delivered to the recipient's mailbox.
Open Rate
The percentage of delivered emails that were opened by recipients.
Click-Through Rate (CTR)
The percentage of email recipients who clicked on one or more links in an email.
DKIM (DomainKeys Identified Mail)
An email authentication protocol that lets receiving servers verify that an email was sent by the domain it claims to be from.
DMARC (Domain-based Message Authentication)
An email authentication policy that tells receiving servers what to do with emails that fail DKIM or SPF checks.
SPF (Sender Policy Framework)
A DNS record that specifies which mail servers are authorized to send email on behalf of your domain.
A/B Testing (Split Testing)
Sending different versions of an email to portions of your audience to determine which performs better.
Drip Campaign
A series of automated emails sent on a schedule or triggered by specific actions.
Email Segmentation
Dividing your email list into smaller groups based on shared characteristics or behaviors.
Email Warm-up (IP Warming)
Gradually increasing email sending volume on a new IP address to build sender reputation.
Double Opt-in
A subscription process where the user confirms their email address by clicking a link in a verification email.
Transactional Email
Automated emails triggered by user actions, such as order confirmations, password resets, and receipts.
Cold Email
Unsolicited emails sent to people who haven't opted in to your mailing list, typically for sales outreach.
Email Automation
Using software to automatically send emails based on triggers, schedules, or conditions without manual intervention.
Sender Reputation
A score assigned by mailbox providers based on your sending patterns, determining whether your emails reach the inbox.
IP Warming
The process of gradually increasing email volume on a new or cold IP address to establish a positive sending reputation.
List Hygiene
The practice of regularly cleaning your email list by removing invalid, inactive, and unengaged subscribers.
Email Personalization
Customizing email content for individual recipients using their data, behavior, and preferences.
Unsubscribe Rate
The percentage of recipients who opt out of your mailing list after receiving an email.