MisarMailQuick Answer
EU regulations governing how businesses collect consent and send marketing emails to European residents.
GDPR (General Data Protection Regulation) requires: explicit, freely given, specific consent for marketing emails; easy withdrawal of consent (one-click unsubscribe); right to access and delete personal data; records of consent for audit purposes; and Data Processing Agreements with email service providers. GDPR applies to any business emailing EU residents regardless of where the business is based. Violations carry fines up to €20M or 4% of global revenue. MisarMail includes consent management and a DPA.
US law setting rules for commercial email, including required unsubscribe mechanisms and truthful subject lines.
Double Opt-inA subscription process where the user confirms their email address by clicking a link in a verification email.
Unsubscribe RateThe percentage of recipients who opt out of your mailing list after receiving an email.
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