Quick Answer
The process of gradually increasing email volume on a new or cold IP address to establish a positive sending reputation.
IP warming is essential when switching email providers or starting with a dedicated IP. Start with 50-100 emails/day and increase by 50-100% every 2-3 days. Send to your most engaged subscribers first. Monitor bounces, complaints, and inbox placement throughout. MisarMail's automated warm-up scheduler handles this process for you.
Gradually increasing email sending volume on a new IP address to build sender reputation.
Sender ReputationA score assigned by mailbox providers based on your sending patterns, determining whether your emails reach the inbox.
Email DeliverabilityThe percentage of emails that reach the recipient's inbox rather than the spam folder or being bounced.
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