MisarMailQuick Answer
A methodology for ranking prospects based on their behavior and demographic fit to prioritize sales outreach.
Lead scoring assigns numerical values to prospect actions (opens, clicks, visits, downloads, purchases) and attributes (company size, title, industry, location). Scores help sales teams prioritize outreach — focus on leads with scores above a threshold. MQL (Marketing Qualified Lead) status is typically defined by a lead score threshold. MisarMail assigns dynamic lead scores to all contacts updated in real time from email and website behavior.
Email campaigns targeted based on the specific actions a subscriber has taken, such as pages visited or content downloaded.
Email SegmentationDividing your email list into smaller groups based on shared characteristics or behaviors.
CRM IntegrationConnecting your email marketing platform to a CRM system to sync contacts, deals, and engagement data bidirectionally.
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