Quick Answer
The rate at which your email subscriber list is growing, accounting for both new subscribers and unsubscribes.
List growth rate = ((new subscribers - unsubscribes - bounces) / total list size) × 100. A healthy list grows at 2-5% per month. Negative growth rate means you're losing subscribers faster than gaining them. Track growth rate alongside engagement metrics — a slowly growing but highly engaged list is more valuable than rapid growth with low engagement. MisarMail shows list growth trends in the contacts dashboard.
The ongoing process of growing your email subscriber base through opt-in forms, lead magnets, and other tactics.
Unsubscribe RateThe percentage of recipients who opt out of your mailing list after receiving an email.
List HygieneThe practice of regularly cleaning your email list by removing invalid, inactive, and unengaged subscribers.
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