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What is Open Rate?
Quick Answer
The percentage of delivered emails that were opened by recipients.
Open rate = (unique opens / delivered emails) × 100. Average open rates range from 15-25% depending on industry. Apple Mail Privacy Protection (MPP) inflates open rates by pre-loading tracking pixels. MisarMail accounts for MPP and shows adjusted open metrics. Improve open rates with compelling subject lines, send-time optimization, and list segmentation.
Related Terms
Click-Through Rate (CTR)
The percentage of email recipients who clicked on one or more links in an email.
A/B Testing (Split Testing)Sending different versions of an email to portions of your audience to determine which performs better.
Email PersonalizationCustomizing email content for individual recipients using their data, behavior, and preferences.
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