Quick Answer
An email containing only text with no HTML formatting, images, or styling.
Plain text emails are simple text-only messages with no formatting, images, or HTML. They feel more personal and conversational — like an email from a colleague. Plain text emails often achieve higher deliverability because spam filters are more suspicious of HTML emails with links. Always include a plain-text alternative (multipart/alternative MIME type) alongside HTML emails. MisarMail automatically generates plain-text versions from your HTML campaigns.
An email with formatted design, images, and custom layout built using HTML and CSS.
Email DeliverabilityThe percentage of emails that reach the recipient's inbox rather than the spam folder or being bounced.
Email CopywritingThe craft of writing persuasive email content that drives opens, engagement, and conversions.
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