Soft bounces are temporary failures: the recipient's mailbox is full, the server is temporarily unavailable, or the email size exceeds the server's limit. Unlike hard bounces, soft bounce addresses are potentially valid and can be retried. MisarMail retries soft bounces up to 3 times over 48 hours before suppressing the address. If an address soft bounces repeatedly (3+ consecutive campaigns), treat it as a hard bounce.

Related Terms

Hard Bounce

A permanent email delivery failure due to an invalid, non-existent, or blocked email address.

Bounce Rate

The percentage of emails that couldn't be delivered to the recipient's mailbox.

Email Deliverability

The percentage of emails that reach the recipient's inbox rather than the spam folder or being bounced.

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